This portfolio was created to advertise to the work completed by Insight team creating the AIS Automation website.

The design played a significant role in shaping my own work. The site’s cool blue and neutral colour palette helped me establish a professional and polished tone throughout my portfolio. I drew from its minimalist layout and thoughtful use of white space to create a clean and structured visual experience. The blend of clear typography and strategic imagery guided me in achieving a design that is both visually compelling and highly functional.

Reflecting on the orange colour scheme used in the AIS Automation website, it adds a vibrant and energetic touch to an otherwise cool and neutral palette. The orange serves as a striking accent that draws attention to key elements, such as buttons and calls to action, enhancing user engagement. This bold use of colour conveys a sense of innovation and dynamism, which complements the technical focus of the site. In my portfolio, I replicated this idea, using a similar accent colour to guide the viewer’s eye to important details and actions.